Client Case Study — 2025
A.R. Curb AppealA hardscape brand that finally looks like the work.
Founded in 2019 and led by Ruben Santos, who brings over 15 years in the trade, A.R. Curb Appeal builds landscapes, hardscapes, and masonry across Baltimore County. The old website undersold every bit of it. We replaced it with a portfolio-led custom build tuned for local search — and Ruben walked us through the result on camera.
- Industry
- Landscaping, Hardscaping & Masonry
- Location
- Baltimore County, MD
- Engagement
- Custom website build · Local SEO · Google Business Profile
- Year
- 2025
In the client's own words
We asked Ruben what prompted the redesign, and whether anything changed after launch. No script, no retakes.
Captions are on screen throughout. Filmed remotely with A.R. Curb Appeal; unscripted.
What Ruben reported after launch
Everything below is the client's account, given on camera above — not our analytics.
A customer chose them after visiting the site
Ruben describes a customer who booked after looking at the new website — the site did the qualifying before the call.
A $30,000 project opportunity
One of the opportunities Ruben attributes to the new site was in the region of $30,000.
Better-quality customers
Not just more calls — a different tier of lead coming through, in the areas A.R. Curb Appeal wants to work in.
The new site is getting compliments
Customers bring it up unprompted. Modern, professional, attractive — Ruben’s words.
The review Ruben left
“I’m truly happy I chose Neal from [Visual] Works. He created a professional, high-quality website for my business, AR Curb Appeal. I have no regrets hiring him—he’s not only skilled but also genuinely kind and helpful. I highly recommend him if you’re looking to build a website and take your business to the next level.”
Google Business Profile · July 2026
Our reply: Thank you, Ruben! It’s been a pleasure building the new A.R. Curb Appeal website and helping your hardscaping and landscaping business get the professional online presence it deserves.
The problem
- The old site read as dated and generic — it undersold masonry work worth tens of thousands of dollars per project.
- Nothing on the page proved the quality of the build. No project gallery, no craft, no reason to trust the estimate.
- Baltimore County searches were going to competitors with better local search coverage and a stronger Google Business Profile.
Before & after
The same job on both sites: turn a visitor into an estimate request.
What we built
Lead with the stonework
The site is built around a project gallery. Full-bleed photography of finished walls, patios, and driveways does the selling before a single line of copy has to.
Custom build, no page builder
Hand-coded and fast, so the gallery loads instantly on a phone in a driveway — which is where most estimate requests actually start.
Own the county, not just the city
Service area structure and local SEO targeting the Baltimore County towns A.R. Curb Appeal actually drives to, plus a Google Business Profile cleaned up to match.
One obvious next step
Every section routes to the same thing: call, or request an estimate. No dead ends, no forms that go nowhere.
The build
Scope
The site is live at arcurbappeal.com ↗.
More work
Built for organic growth.
Custom design, local SEO, Google Business Profile optimization. Real people behind every build — replies in under 24 hours.
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